Art-Diving:
The Aslamazyan Sisters Gallery
Naive Questions:
Video Essays About Artists
Curator of "The Armenian Trace" project
Digital landscapes for immersion into Armenian cultural heritage
Project Curator: Andrey Gunyavin (2023–2024)
"The Armenian Trace" is a series of digital projects designed to bring the audience closer to the contemporary art and cultural heritage of Armenia.
At its core is the idea that a profound emotional perception of art requires immersion: into the context of its creation, the biography of the creator, and the emotional tone of the artwork.
Using art mediation, poetry, and digital technologies, we have created two key formats of communication with the audience.
Art-Diving
Immersive audio journeys into paintings, revealing layers of meaning through music and poetry.
Naive Questions
Video essays about artists, revealing the connection between their life path and creative work through interviews.
The laboratory's most complex project was created in collaboration with the Gallery of Mariam and Eranuhi Aslamazyan Sisters in Gyumri: musical and poetic audio guides for 5 iconic works from the collection.
The project is implemented in 3 languages: Russian, English, and French.
On May 18, 2024, it was integrated into the gallery's permanent exhibition as a mobile web-app responding to QR codes next to the paintings.
Each audio guide is a multi-layered composition of original music, poetic text, and sound design, creating a personal space for the unhurried perception of the painting.
A series of short video essays exploring the connection between the artist's worldview, their destiny, and their art. Through a dialogue in the format of "naive questions," we aim to humanize art, making the creator's personality accessible and understandable to the audience.
Gohar Sargsyan
Multidisciplinary artist
Hayk Adamyan Photographer
The laboratory's projects are based on the method of art mediation, which shifts the focus from academic art analysis to a personal, sensory perception of the artwork.
The 3rd project is a series of lectures and masterclasses at the Gyumri Fine Arts Academy and Gallery 25, as well as collaborations with artists and cultural spaces.
The Russia of the 2000s
A photography project with Dmitry Nesmelov, exploring the visual culture of the era.
Elena
A sculptural project with the Mikaelyan brothers (JEVO), rethinking classical forms.
The Missing Foundation
An installation with Shirin Heidarinezhad, exploring space and memory.
A multidisciplinary team of professionals united by a shared vision of bringing art and the audience closer through innovative media formats.
Andrey Gunyavin
Curator, author, art mediator
Roza Sayfulina
Video editing
Taisia Dementieva
Brand identity and design
Daria Volodina
Videography
Mikhail Smirnov, Artur Manukyan
Music, sound design
Henry Avedian, Lucile Collard
English and French voiceover
The project was realized with the support of leading cultural institutions, funds of Armenia, and the international community.
The Gallery of Mariam and Eranuhi Aslamazyan Sisters
The main venue for the "Art-Diving" project
Gyumri Technology Centre (GTC) & EIF
Technical and organizational support
Gyumri Fine Arts Academy
Educational platform
KASA Swiss Humanitarian Foundation
International cooperation
Gallery 25 & Berlin Art Hotel
Cultural partners
"The Armenian Trace presents an innovative approach to the interpretation of cultural heritage, creating a bridge between traditional art and modern technologies of perception."
Independent curator, art mediator, and author of multidisciplinary projects at the intersection of contemporary art, digital media, and cultural heritage.